California Consumer Privacy Act (CCPA) Rights

Your Privacy Rights Under the California Consumer Privacy Act

Last Updated: July 2, 2025

At Truly Care, we respect your privacy and are committed to protecting your personal information. If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA) regarding your personal information. This page explains your rights and how to exercise them.

What Personal Information We Collect

For Website Visitors (Non-Registered Users): We collect limited information from casual website visitors, including:

Basic usage data (pages visited, time spent, IP address)
Device and browser information
Cookies and tracking technologies for website functionality

For Registered Platform Participants (Care Seekers and Care Providers): When you create an account and register as a care seeker or care provider, we collect more detailed information necessary to provide our matching and safety services:

Identifiers:

Name, email address, phone number
Mailing address and ZIP code
Social Security Number (for background checks and tax purposes)
Driver's license or state ID number
Account usernames and passwords

Personal Characteristics:

Age, gender, marital status
Disability status (when relevant to care needs)
Languages spoken
Emergency contact information

Professional Information:

Employment history and references
Education and certifications
Skills, qualifications, and experience
Professional licenses and credentials
Background check results

Commercial Information:

‍‍Subscription and payment history
Services purchased or considered
Payment methods and billing information

Internet Activity:

‍Website usage and navigation patterns
Search queries and preferences
Device information and IP addresses
Cookies and similar tracking technologies

Audio/Visual Information:

Profile photos and introduction videos
Recorded customer service calls
Video interviews and consultations

Biometric Information:

Background check fingerprints (only when you request background check services)

Location Data:

General geographic location for service matching
Specific addresses for service delivery

AI Interaction Data (Registered Users Only):

Conversations with AI agents
Response patterns and preferences
Feedback on AI recommendations

How We Use Your Personal Information

For All Website Visitors:

Website functionality and performance
Basic analytics and site improvement
Cookie management and preferences

For Registered Platform Participants: We use your personal information for the following business purposes:

Service Delivery: Matching care seekers with care providers, facilitating communications, processing payments
Account Management: Creating and maintaining user accounts, providing customer support
Safety and Security: Conducting background checks, verifying identities, preventing fraud
Service Improvement: Analyzing usage patterns, improving AI algorithms, developing new features
Legal Compliance: Meeting regulatory requirements, responding to legal requests
Marketing: Sending promotional materials and service updates (with your consent

Your CCPA Rights

As a California resident, you have the following rights:

1. Right to Know

You have the right to request that we disclose:

What personal information we collect about you
The sources from which we collect it
Our business purposes for collecting it
The categories of third parties with whom we share it
The specific pieces of personal information we have about you

2. Right to Delete

You have the right to request that we delete your personal information, subject to certain exceptions (such as when we need to retain information for legal compliance or fraud prevention).

3. Right to Correct

You have the right to request that we correct inaccurate personal information we maintain about you.

4. Right to Opt-Out of Sale or Sharing

You have the right to opt out of the "sale" or "sharing" of your personal information. We do not sell personal information in the traditional sense, but some data sharing activities may qualify as "sales" or "sharing" under CCPA.

5. Right to Limit Use of Sensitive Personal Information

You have the right to limit our use of sensitive personal information (such as Social Security Numbers, precise geolocation, or health information) to what is necessary to provide our services.

6. Right to Non-Discrimination

We will not discriminate against you for exercising any of your CCPA rights. However, we may offer different prices, rates, or service levels if they are reasonably related to the value of your personal information.

Important: Data Collection Based on Your Relationship with Truly Care

Casual Website Visitors: If you're simply browsing our website without creating an account, we only collect basic website usage information (like pages visited and general location) and standard web technologies like cookies.

Registered Users: The detailed personal information categories listed above are only collected when you voluntarily register as a care seeker or care provider and choose to use our matching services. Registration is required to access our core platform features.

Your Choice: You can visit our website and learn about our services without providing any personal information beyond basic website analytics data.

We may share your personal information with:

Service Providers:

Background check companies (only when you request these services)
Payment processors
Cloud storage and hosting providers
Customer support vendors
AI and analytics service providers

Other Platform Participants:

Care seekers and care providers (for matching purposes)
Corporate partners and institutional clients
Healthcare organizations and educational institutions

Legal Requirements:

Government agencies and law enforcement
Courts and legal proceedings
Regulatory authorities

Business Transfers:

In connection with mergers, acquisitions, or asset sales

How We Share Your Information

To exercise any of your CCPA rights, you can:

Submit a Request Online

Use our CCPA Request Form below to submit your request.

Email Us

Send your request to: privacy@trulycare.com

Verification Process

To protect your privacy and security, we must verify your identity before processing your request. We may ask you to:

Provide identifying information (such as name, email, or phone number)
Answer security questions about your account
Provide additional documentation for sensitive requests

For requests to delete or access sensitive personal information, we may require additional verification steps.

Response Timeframes

We will acknowledge your request within 10 business days
We will respond to your request within 45 calendar days
If we need additional time, we may extend this period by another 45 days and will notify you of the extension

Third-Party Privacy Practices

We work with various third-party service providers who may collect personal information when you use our services. These include:

Background Check Providers: Subject to their own privacy policies and CCPA compliance
Payment Processors: Stripe, PayPal, and other payment platforms
Analytics Providers: Google Analytics and similar services
‍AI Service Providers: Various AI and machine learning platforms

Each third party is responsible for their own CCPA compliance regarding information they collect.

CCPA Request Form

Please fill out this form to exercise your CCPA rights:

Questions or Concerns?

If you have any questions about your CCPA rights or our privacy practices, please contact us:

Email: privacy@trulycare.com

For general privacy questions, you may also review our Privacy Policy or Terms of Service.