For years, I watched families navigate one of the hardest hiring decisions of their lives with almost no support. I know because I'm one of them.
My daughter has a rare disease. Our care journey has been stressful and overwhelming — and we are far from alone. Whether you're finding a nanny, caring for an aging parent, or supporting someone with a disability, the search for the right person often arrives in crisis. And in that moment, families are posting in group chats, texting friends of friends, fielding DMs and calls all at once — managing a cascade of interest on sticky notes and Google Sheets while carrying the weight of getting it right.
Corporate recruiters have purpose-built systems for hiring. Professional infrastructure for professional decisions. But families? Arguably higher stakes, zero infrastructure.
I kept waiting for something better to exist. It didn't. So I built it.
Truly gives families back what this process takes from them — time, clarity, and the ability to be present with the people they love.
We’re parents, builders, and believers in better care for every family.
We’re a team of parents and builders who know firsthand what it’s like to search for trusted care.
Between us, we’ve navigated nearly every kind of caregiving: childcare, disability care, and care for aging parents.
We’ve supported loved ones through dementia, chronic illness, and even early health challenges that required care long before old age.
Our team has founded and sold companies, raised more than $200 million in venture capital, and led award-winning work recognized across industries.
We’ve spoken on global stages, volunteered around the world, and lived in multiple countries, bringing diverse perspectives (and languages) to how we build.
We know how to move fast, design thoughtfully, and use technology to solve deeply human problems.
Truly was born from that dual perspective: knowing how broken this process is, and knowing how to fix it.
We're using agentic AI to help families hire smarter — not by replacing the human judgment that matters most, but by supporting it at every step.
To rebuild the infrastructure for how families find and hire care — making the process clearer, more trustworthy, and more human for everyone involved.
Between the four of us, we're raising seven daughters. We're building the hiring system we want to exist for them — and for every family navigating this moment.
We conducted a research study with 486 families and what we learned further fuels our purpose and urgency.
have missed important medical appointments
reduced hours, left jobs, or turned down career opportunities
sought medical attention for stress, injury, or mental health impacts
In a market where 63 million Americans serve as unpaid caregivers and families spend billions annually on in-home care, the infrastructure for how people actually find and hire help hasn't caught up. Truly is building the platform that changes that.
