For years, I waited for the legacy care platforms to step up—offering an experience that was dignified, inclusive, and designed with families like mine in mind. But that day never came.
I began to wonder: Could I be the one to solve this? I’m just one person, a mom navigating my own challenges, but I couldn’t shake the feeling that maybe I was uniquely equipped to take this on.
That’s when a new question emerged, one that wouldn’t let me rest: If not me, then who? Those words became my motivation. They inspired me to create Truly—a care marketplace built to serve families with the greatest needs and to celebrate the incredible caregivers who make thriving possible.
By starting with those who need the most support, we’re designing a platform that works better for everyone.
We’re parents, builders, and believers in better care for every family.
We’re a team of parents and builders who know firsthand what it’s like to search for trusted care.
Between us, we’ve navigated nearly every kind of caregiving: childcare, disability care, and care for aging parents.
We’ve supported loved ones through dementia, chronic illness, and even early health challenges that required care long before old age.
Our team has founded and sold companies, raised more than $200 million in venture capital, and led award-winning work recognized across industries.
We’ve spoken on global stages, volunteered around the world, and lived in multiple countries, bringing diverse perspectives (and languages) to how we build.
We know how to move fast, design thoughtfully, and use technology to solve deeply human problems.
Truly Care was born from that dual perspective: knowing how broken the caregiving system is and knowing how to rebuild it.
We’re using empathetic technology and agentic AI to make it easier for families to find caregivers they can trust, and for caregivers to find meaningful work that sustains them.
To rebuild the care economy from the inside out — creating infrastructure that supports families, dignifies caregiving, and helps more women stay and thrive in the workforce.
Between the four of us, we’re raising seven daughters, the future leaders (and maybe future CEOs) of the care economy we want to exist.
We conducted a research study with 486 families and what we learned further fuels our purpose and urgency.
have missed important medical appointments
reduced hours, left jobs, or turned down career opportunities
sought medical attention for stress, injury, or mental health impacts
Nearly every family will face complex care needs. Truly Care is building an AI-powered marketplace that makes finding trusted care simpler, fairer, and more human.
